Design as a Question

Design as a Question is a high-fidelity interactive environment that redefines the digital interface as a conceptual framework rather than a passive gallery. By shifting the focus from static visual output to an evolving system, the site acts as a functional metaphor for the designer's practice—shaping and reframing our perception of information. The architecture utilizes a system of modular pop-ups and dynamic highlights to mirror the non-linear nature of design research, compelling users to actively navigate and uncover content through their own agency.

The development process involved a rigorous synthesis of conceptual intent and rapid technological prototyping, utilizing an iterative dialogue with AI to optimize complex interaction logics. This approach ensures that the technical execution remains a direct extension of the philosophical inquiry. By positioning design as an open-ended question, the project creates a responsive space where user interaction becomes an act of exploration.

The project was shortlisted for the Communication Arts 2026 Interactive Competition.