La Ola
DISCIPLINE
Brand Identity
Packaging
Location
California, USA
Year
2025
Credits
Graphic Design:
Sen Park
Jayla Park
Film:
Ian Yan
Production Assistance:
Rodrigo Vasquez Callo
project overview
La Ola is a tequila brand inspired by the warm glow of LA and the rhythm of the ocean, celebrating a sustainable lifestyle through a healthy and joyful party culture. Using packaging made from recycled agave fibers, La Ola transforms eco-friendly values into a vibrant and stylish experience rather than a distant ideal.
The brand engages younger generations through a bottle return campaign that rewards customers with collectible stickers, forming a growing visual identity and community movement. By connecting product, action, and message, La Ola reflects the optimistic and expressive spirit of LA youth culture while showing that sustainability can be as refreshing and energizing as the waves that inspired it.
Silver Winner, Indigo Design Award 2026










